Staff working in the Garden Centre’s restaurants must be able to navigate between their more casual ‘Blooms’, a self-service style restaurant to their other restaurant ‘The Mezzanine’ at Tong Garden Centre and ‘The Garden Room’ at Tingley Garden Centre, both of which offer more of a ‘dining experience’, with table service and an upgraded menu.

As such the overall feel between Blooms and the other restaurant is quite different. So, they needed a uniform to reflect each area differently but be instantly interchangeable if a member of staff had to change from one area to the other.

To overcome this, firstly we simplified the branding, keeping the ‘Pot’ logo consistent throughout, then we kept the core of the uniform (black and white, mini gingham shirts and blouses), the same but the real difference came by simply introducing different aprons which instantly changed the vibe of the uniform. Blooms took a short ‘chino style’ apron which felt much more casual, while The Mezzanine and The Garden Room took a more formal, longer length apron, which gave a more sophisticated feel. So simple, yet so effective!

Meanwhile, the uniform for the chefs and kitchen porters had an overhaul with them being supplied with branded uniform for the first time, uniting the whole team.